AI Insights · Timothy · January 2021
Top 5 Wellness Apps on iOS in Australia Q4 2020
A look at the performance of the top wellness applications on the iOS platform in Australia for Q4 2020, showing user engagement and download trends.
As the year 2020 came to a close, Australians continued to show a strong interest in wellness applications on iOS devices. Data from Sensor Tower provides insights into the performance of the top wellness apps in the region during the fourth quarter.
Calm experienced a fluctuating trend in revenue, peaking at around $92K in mid-October before gradually decreasing to close to $49K by the end of December. Downloads followed a similar pattern, with a peak of over 10K in early October and a noticeable uptick to 7.7K in the final week of the year. Weekly active users started at approximately 78K and saw a rise towards 80K in mid-November, finally settling at around 76K.
Headspace: Sleep & Meditation saw its revenue peak at nearly $49K in late October, followed by a dip and a rebound to around $44K by the end of November. Downloads peaked at nearly 6K in mid-October and witnessed a decline thereafter, reaching 4K by year's end. Active users showed more stability, starting at approximately 38K and ending the quarter with over 43K.
Sleep Cycle - Sleep Tracker had its highest revenue of approximately $13K in mid-November with a subsequent decrease to just under $10K by the end of December. Downloads saw their highest at 4K in early November, and active users remained fairly consistent, starting at around 47K and ending at approximately 44K.
Breethe: Sleep & Meditation showed a revenue trend with a peak at around $13K in mid-October, followed by a decline to about $10K by the close of the quarter. Downloads had a high of over 2K in mid-October, and active users fluctuated slightly, beginning at roughly 7.7K and dipping to 6.8K.
Bloom: Meditation & Sleep displayed a revenue pattern that peaked at over $15K in mid-November before falling to $6.6K by the end of December. Download numbers peaked at 1.1K in late September, with a decline seen throughout the quarter, although there was a small rise to 441 in the last week. Active user data for Bloom: Meditation & Sleep is not available.
These trends reflect only a portion of the wellness app market dynamics in Australia for Q4 2020. For further insights and comprehensive data, Sensor Tower's platform offers an in-depth look at the app economy.
